Despite our client's seasoned sales expertise, they recognised a gap in their understanding and experience when it came to marketing the business effectively to potential clients and lenders. They sought assistance in demonstrating their thought leadership to instill confidence in leads, showcasing their skills and commitment as brokers with a genuine passion for their clients' needs.

To address this, a comprehensive long-term content campaign with sales enablement support was devised. This campaign encompassed nurturing their existing database, regularly publishing blogs to bolster SEO efforts, and creating evergreen content for social media and their website. Additionally, downloadable content pieces, such as case studies, were developed to further solidify their credibility and expertise in the industry.

Activities

- Blogs
- Case studies
- Shareable assets
- Social media posts
- Marketing dashboard
- HubSpot + DashThis
- Dig Deep event planning and implementation
- Syncing LinkedIn contacts with HubSpot
- Website CTAs and - Popups for lead generation
- Pop ups on website for lead generation
- Landing page and thank you page templates
- Google My Business
- SEO review and update
- Sales & Marketing support ie Banner ads, Brochures, Reports, Pull up Banners, Signage, event displays
- Account Based Marketing
- Campaign development
- Sales enablement support including Automated document signing (PandaDoc)

Results

Website

Users: +56.1%
New Users: +59.62%
Sessions: +60.79%
Page Views: +53.26
Session Duration: +19.14%

Emails
Open rate average: +20%
CTR average: +11%

LinkedIn
Page Views: +20%
Unique Visitors: +27%
New Followers: +33.6%
Reactions: +24.3%
Comments: +214.3%
Shares: +122.2%

Instagram
Accounts Reached: +34.7%
Accounts engaged: +150%