Following an initial period of prioritising outstanding marketing tasks, Kira and Anna took the helm. They meticulously devised and executed a comprehensive strategy aimed at nurturing both prospects and existing clientele. This strategy was designed to be adaptable, catering to the unique demands of various geographic locations and targeted industries as well as lead them through the customer journey. Additionally, they maintained a steady focus on providing general marketing support, including social media management, alongside continuous efforts in sales enablement.

Activities

- 15 nurture sequences developed to cover all website inbound enquiries as well as outbound email content campaigns
- 9 eBooks to provide lead nurture assets on the website and on content campaigns and online advertising
- Sales and marketing reporting
- Animated video development
- Development of brand guidelines
- Regular awards submissions resulting in a number of recent awards
- Sales & Marketing support ie Banner ads, - Brochures, Reports, Pull up Banners
- Development of webinars to support demonstrations of products
- Development of comprehensive Chat Bot
- Case studies including interviews supporting marketing
- Regular email marketing to the database including product announcements, monthly newsletters and holiday messaging
- Social Media support including posts on LinkedIn, Facebook, Twitter as well as LinkedIn Newsletters
- Online advertising including LinkedIn ads
- Presentation development (powerpoint)
- Website support including pop-ups, curtains, landing pages

Results

Website Traffic: +194% since Jan 2023

Social Media New Followers: +17% since Jan 2023

Inbound database has increased by 41% since Jan 2023