Startup Connecting Buyers & Builders
Our client helps people who are who are building a new home navigate the complex and sometimes risky process of building a home from scratch by connecting people who want to build a home with the best location and best builder to suit their individual needs. Our client grappled with the pressing need to not only build the company, website and tech but also devise a sales and marketing strategy that was both cutting-edge and scalable to ensure a successful launch.
To address these challenges effectively, we developed and implemented a comprehensive sales and marketing strategy.
We prioritised the development of a top-tier website, ensuring it stood out in its category. This website would serve as a central hub for first home buyers and establishing the brand as an authority in the industry by providing educational content tailored to first home buyers at every stage of the process. Through blogs, FAQs, and e-books, we aimed to empower their audience with knowledge and confidence.
In addition, we adopted a multichannel approach to marketing, leveraging various platforms such as search engines, traditional media (radio, press & print), and social media to swiftly reach our target market of first-home buyers.
Further lead generation included;
- Short-Form Content such as video and social media posts
- Limited-Time Incentives.
- Strategic Partnerships
CRM and Inbound Marketing: We implemented HubSpot
- CRM and inbound marketing techniques to effectively engage with prospects across short, medium, and long-term durations. This approach aimed to enhance the overall customer experience and retention rates.
Activities
- Paid Search / Google AdWords
- Website and social media retargeting
- Realestate.com.au
- Organic & Boosted Posts (including casual videos)
- Activities & Promotions ie competitions, polls, etc
- Email nurture campaigns
- Above the line Advertising
- Radio
- Website
- Videos
- Campaign banners & Ads
- Bi-Monthly Newsletters
- Partnerships
- Onsite Signage
- Website
- Blogs
- Testimonial videos and transcripts
- Campaign promotion
- FAQs
- SEO
- Calculators
- Listings
Results
- Database: MoM lead growth
- Brand: Consistent branding across all channels
- Social media: Platform creation and MoM growth